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How Much TV Do People Watch During the Day?
Primetime (8PM-11PM) might be the right time for reaching TV viewers, but it’s not the only time, per new data from Nielsen. Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours...
View ArticleTop 10 TV Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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1 in 2 Americans Still Overwhelmed by – and Skeptical of – Environmental...
About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping, per the latest “Green Gap Trend Tracker” [download page] from Cone...
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Smartphone Penetration Keeps Growing, as Apple Cuts Into Google’s Lead
Smartphone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013, according to the latest data from comScore MobiLens. That’s up close to 4% from the...
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Search Dominates Mobile Local Ad Spend; Video’s Influence to Grow
Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012), per the latest mobile local ad spend forecast from BIA/Kelsey. That compares with...
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Smart Device Users Spend As Much Time on Facebook as on the Mobile Web
Android and iOS smartphone and tablet users spend an average of 2 hours and 38 minutes per day on their devices, according to new data from Flurry. These consumers appear to significantly favor...
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Email Marketers Slowly Gravitating to Mobile Optimization
Approximately one-third of company marketers say they have no strategy for optimizing their email marketing for mobile devices, and one-fifth of agencies say their clients have no such strategy, per...
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Among Weekly Users, Online Radio Consumption Trounces Online Video
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Real Estate Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Cable TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Social Networking Websites & Forums – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Irrelevant Pop-Up Ads A Major Irritant to Consumers
A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from...
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Social Logins in Q1: Google Eats Away at Facebook’s Lead
Facebook was once again the leading option in Q1 2013 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to...
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Top Tablet Ad Models Uncovered; Context Matters
An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with...
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Media Consumption is Not Necessarily a Zero-Sum Game
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media, according to [download page] results from an Edison Research and Arbitron study....
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